Mastering L’Oréal Hair Colour: A Guide to Vibrant, Lasting Results

Welcome to your ultimate guide to L’Oréal hair colour products. L’Oréal’s range of hair colours offers something for everyone, from vibrant reds to subtle browns. This blog post will break down everything you need to know about L’Oréal’s most popular colour lines: Dia Light, Majirel, Dia Richesse, and Dia Color.

L'Oreal Professionnel Majirel Permanent Hair Colour

Majirel is L’Oréal’s expert permanent hair colour, using oxidative technology to deliver rich and deep colours while reinforcing and strengthening the hair.

• Reinforces the hair leaving it soft and smooth
• Infused with Incell and Lonene G to strengthen and protect the hair
• Can lighten up to 3 levels (4.5 with High Lift)
• Gives a rich colour that's long-lasting and true to tone
• up to 100% white hair 
• Lasts 6 - 8 weeks 

Ideal for

Clients seeking long-lasting, rich colour and those with weaker hair

Mixing ratio

Mix in a 1:1.5 ratio (colour: creme developer) 

Developer 12.5 vol (3.75), 20 vol (6%) or 30 vol (9%)

Development time 35 minutes

For Majirel high lift mix in a 1:2 ratio (colour: creme developer)

Developer 30 or 40m vol (12%)

Development time 50 minutes

Choice of Developers

12.5 volume for lengths and ends 

20 volume for coverage of white and lift up to 2 levels

30 volume for 3 levels of lift 

30 or 40 volume with Majirel high lift

Application tips 

• For less than 50% white hair, use the chosen target shade. For more than 50%, mix half of your target shade with Majirel Fundamental
• For cool shades, mix with Fundamental, Natural, or Extra Cover. For warm shades, use Gold Fundamental
• Adjust development time for faded ends 

Majirel’s Core range

• Majirel cool cover for coolness and deep coverage
• Majirel high lift for extra blonde
• Majirel glow for extra reflect, visibility and extreme luminosity
• Majirouge for all-over reds and high flashes of red

Majirel Colour chart

• The warm tones consist of Gold, Copper, Red and warm brown
• The cool tones consist of Ash, Iridescent, Matte, Cool brown and Mocha 

L’Oreal Dia Light semi permanent

An acidic gloss colour ideal for colour-treated or sensitised hair as its formula is gentle on the hair while making luminous results

• The low PH works to seal the hair cuticle, reducing colour washout and         maintaining moisture
• Uses low developers making it more gentle on the hair
• A gel-cream texture ensures easy application
• Zero lift achieves natural-looking results without damaging the hair
• As it's oxidative it can gently refresh colours and revive shine without overloading or sensitising the hair
• Lasts for up to 4 weeks  

Ideal for

Coloured, lightened, or weakened hair. It’s also great for refreshing and revitalising colour or adding vibrancy between permanent treatments.

Mixing ratio 

1:1.5 (colour: developer)

Developer 6 vol (1.8%) or 9 vol (2.7%)

Short development time of 5 - 20 minutes depending on your desired result

Mixing ratio with clear: 75ml:25ml:25ml (developer:clear: Dialight) 

Application tips

• For light results, use a shade one level lighter on the roots with or without Clear
• Measure the activator first, followed by Clear and then the Dia Light target shade 

Colour chart 

• Blues and greens - tones ranging from light pastels to deep blues and greens
• violets - shades ranging from light pastel to deep purples
• cool browns and blondes - cooler-toned browns and blondes
• Mochas - deep brown shades
• Naturals - natural hair colours such as brown, blonde and black
• warm browns and blondes - warm-toned blonde and brown shades
• Golds - shades ranging from bright blondes to blonde-tinged browns
• Coppers - copper tones ranging from light auburn to dark reds
• Reds - vibrant red shades
• Milkshakes - soft blonde and pastel shades

L'Oréal Professionnel Dia Richesse Semi Permanent

Dia Richesse is a super rich semi-permanent tone-on-tone creme colour with an alkaline technology that works to imbue rich deep hues

• DIA Richesse features a gentle, ammonia-free formula that provides a glossy shine without harshness
• Provides up to 70% white hair coverage
• The colour can lighten hair up to 1.5 levels and darken it up to 4 levels,.
• Infused with conditioning agents that nourish the hair from within, enhancing its strength, softness, and smoothness
• Lasts up to 6 weeks 

Ideal For:

All hair types, especially those seeking a less intense colour change with added conditioning benefits.

Mixing ratio

1 to 1.5  (colour: developer)

Developer 6 (1.8%), 9 (2.7%) or 15 vol (4.5%)

Development time 20 minutes

Application tips

• You can achieve 1.5 levels of lift when combined with 15 vol developer
• Use 9 vol  for optimal coverage and 15 vol for better white hair coverage

Dia Richesse Colour Chart

• Copper - a variety of shades from light copper to dark auburn
• Reds - a wide variety of red shades
• Metals - metallic colours from steel to bronze
• Mochas - a variety of brown shades
• Naturals - a wide variety of natural hair shades including browns, blondes and blacks
• Warm browns and blondes - A wide variety of bright brown and blonde shades
• Golds - Ranging from golden blondes to gold-tinted brown shades
• Blues and greens - ranging from pastels to deep blues and greens
• Violets - ranging from bright pastels to deep purples
• Cool browns and blondes - ranging from dusty blondes to deep browns

L'Oréal Dia Color Demi Permanent

Dia Color is a demi-permanent colour that enhances natural hair with shine and tone, offering up to 70% grey coverage and lasting up to 6 weeks

• 100% true to tone
• Adds natural reflects and 3 times more shine
• Covers first white hairs for added natural visibility and adds shine to dull hair
• Customisable with a wide range of tones and reflects

Ideal for 

Those looking to add a shine, tone or refresh to their hair, due to its gentle formula it's suitable for all hair types including those with fine or sensitised hair

Mixing

Mix 1:1.5 ratio (colour: developer)

Developer 6 (1.8%), 9 (2.7%)  or 15 vol (4.5%)

Development time 20 minutes

• Apply on dry hair
• When doing colour maintenance apply on the growth area start with the development time of 20 minutes and then take though 

Application tips

• Use 15  vol to optimise coverage of white hair
• You must be as quick when applying so we suggest using an applicator bottle when possible or a tinting brush when precision is needed

Colour chart

• The warm tones consist of Gold, Red, Copper and Warm Bronze
• The cool tones consist of Ash Red, Matts, Mocha and Cool Brown 

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