There are plenty of opportunities in and out of the salon to upsell your products and services, maybe even a few that you’ve never thought of before. So, we are here to help you and your business. Situated below are a few tips to help utilise all areas of your salon in order to upsell your products and services to your clients.
On arrival and waiting for appointments:
When clients arrive and check-in for their appointment, it's important to recognise and execute each and every opportunity to upsell a product or service. A great example is if the client has only booked a dry cut. then why not offer the chance to upgrade their treatment to a more deluxe service such as a wash, cut and blow dry.
When your clients are waiting for their appointment to start, this time period becomes a significant opportunity to sell your products and services to your clients. To accomplish this, make sure that the waiting area has an eye catching stand which promotes all of your products. Additionally, enticing your clients can be difficult, however, if you make sure testers are available for your clients to sample then you will have them intrigued in no time.
Product placement is an effective marketing tool to use when wanting to upsell your products and services. One of the most important things to remember is ‘eye level is buy level’. Why do you think that all of the big brands are placed on the eye level shelves in supermarkets, for that reason exactly. You want to catch your clients eye and even more so you want to make a sale, so implementing a product placement strategy will help you to be on your way to becoming a champion upseller.
Educating the team:
Product placement is important, but displaying posters and artwork from the brands you carry can also grab your clients' attention. To make this effective, your team needs excellent training and product knowledge. It's crucial to educate your staff about the products and services you offer, as clients will likely ask questions. To help boost sales, knowing your products inside and out is essential for making recommendations. Also, always have someone available in the waiting area or shop to answer any customer questions.
During treatments:
From the moment your client sits down until they leave, you’ll have one-on-one time with them. This time is a great chance to recommend and sell your products and services.
As you work with different products and tools during their treatment, use this opportunity to mention that they’re available for purchase. Always ask questions and engage with your client to understand what they want and need. This helps you suggest products or services that will solve their problems and increase your sales.
Taking notes is also important. Write down what products and services your client has tried before and always ask for their feedback.
Remembering what they liked (or didn’t) will not only build trust but also keep them coming back as a loyal customer.
At the checkout:
When the client is leaving the salon, be sure to end their experience by giving off a warm and friendly vibe at the checkout, invitebly making sure they are happy with their treatment. This is now the perfect time to ask them if they want to book their next appointment.
To keep clients aware of any special offers or services you have on at the moment give them a business card with details of your social media and also do not forget to mention that you have a loyalty scheme if they are interested in returning.
Social media:
In terms of growth, social media marketing is becoming the most important aspect of digital marketing: providing a reach of millions. So, why would you not promote your current products and services online?
Using social media platforms can not only educate your existing clients but potential new ones too. Why not provide short videos on your instagram stories, TikTok or facebook page, explaining and demonstrating how to use a specific product. Or, go live on instagram and carry out a question and answer session! These simple tips do not only create great customer engagement, but may secure a few potential sales too. If clients see real life results and have proof that the product works then they will be eager to try it.
You can learn how to optimise your instagram socials by reading our How to take your salons Instagram to the next level blog.
If you are looking for other ways that you can market your salon, or maybe gain a few hairdressing tips, then have a read of some of our blogs, or check out Instagram and TikTok page.
