Converting from Wella Koleston to Suprema with a Patch Test Party

Trying to convert your salon may seem like the hardest thing, and introducing a new brand to your clients might seem a little bit scary, however it really is so simple. Converting your salon brand from Wella Koleston to Suprema with a Patch Test Party is the best way, as you are going to need to test all your clients for the new brand that you are introducing, organising an event where you can patch test everyone is the best idea.

MAKE IT FUN

Make your event fun and exciting, so that your clients want to come, so have other things going on, not just the patch testing! Offer your clients some bubbly and nibbles and pamper them, offer treatments at discounted prices too. Not only does this event allow you to get all of your clients in for their patch tests, but it means that you can socialise and interact with new and existing clients, as well as educating them about the new product that you are going to be using. You can even give your event a theme, get your clients to dress up, get people excited to come and socialise in the salon, and there could be loads of benefits for you and your salon along the way.

USING SOCIAL MEDIA

Getting the word out about your event on social media can raise awareness about the importance of having patch tests and reassure your clients that the products that you are going to be using in your salon are safe. Regularly updating your social media about the event will grab your clients attention and keep them up to date with all the information that they need to know. Creating a Facebook event so you can see how many people are going to be attending your event means that you know how many people to cater for. Remind your client that they can bring a friend, tell them to spread the word and you could even gain some more clientele from this! You could even do a competition to win products or a service and announce the winner on the night, get your clients engaged.

UPSELLING PRODUCTS

Use the patch test party as a way to upsell your products and services. Offering a discount or a service for clients who attend your event like hair cuts, colouring or treatments could get new and existing clients returning to your salon, alternatively discounting retail products will get your clients returning too. If you are taking your time to educate your clients about the products that you are going to be using and selling, then you will gain their trust and they are more likely going to then return back to your salon. At Hairdressing Supplies Lincoln we sell the Suprema Color Tubes at just £3.99 and the Bleach, Peroxide and Developer at £6.99!