Elevate your hairstyling game with Wella EIMI Rugged Texture, the ultimate matte texturising clay designed for professional hairdressers. This versatile styling paste offers a stronghold and a matte finish, perfect for crafting edgy, defined looks. Whether it’s creating rugged textures or adding volume to hairstyles, this professional-grade product ensures precision and durability. Compact and easy to use, it’s an essential tool for salons aiming to deliver impeccable style and satisfaction to their clients.

Product Benefits

Strong Hold for Precision Styling: Eimi ensures styles stay in place, even in challenging conditions
Matte Finish: Wella provides a natural, non-shiny look, ideal for contemporary textured styles
Lightweight and Non-Greasy: Wella Eimi keeps hair light and manageable without leaving residue
Works Across Hair Types: Rugged texture suitable for dry, textured, or even fine hair, making it versatile for diverse client needs
Hydration and Moisture Locking: Wella Rugged Texture contains water-soluble polymers to maintain hydration and eliminate dryness

How to Use

Take a small amount of Wella EIMI Rugged Texture paste and rub it between your palms for even application
Apply the product to dry hair, focusing on areas requiring definition and texture.
Use your fingers to sculpt and shape, or a brush for smoother finishes
For enhanced results, pair with complementary Wella EIMI styling products tailored to your client’s needs
Wash out effortlessly at the end of the day with water

Technology

Wella EIMI Rugged Texture incorporates advanced styling technology, including a water-soluble polymer that hydrates and nourishes while maintaining the rugged texture. Its thickening agents ensure pliable styling and long-lasting hold without stiffness, catering perfectly to the needs of salon professionals.

How Can Wella Eimi Rugged Texture Be Used in Hair Care Routines?

Integrate this matte paste into various salon services:

For Textured Looks: Ideal for clients seeking defined, rugged styles with a matte finish
Curly or Wavy Hair: Enhance natural texture while ensuring hold and frizz control
Fine Hair Boost: Add volume and definition without weighing hair down
Post-Cut Finishing: Offer a polished yet natural look for any haircut

Beneficial Ingredients

Water-Soluble Polymers: Ensure hydration and effortless washability
PVP Thickening Agent: Adds volume and structure to hair for easy styling
Moisture Lock Technology: Helps keep hair smooth, eliminating roughness and flyaways

Product Specifications

Size: 75ml
Finish: Matte
Hold: Strong
Hair Types: Suitable for dry, textured and fine hair
Form: Clay

Wella Eimi Rugged Texture 75ml