Every stylist knows the frustration of hearing clients complain about the impact of their water on their hair – from dryness and brittleness to colour fading and dullness. These issues are often caused by the invisible metals present in tap water, with copper being a key culprit.

Developed over seven years of research and protected by seven patents*, Metal Detox is the result of a close collaboration between L’Oréal’s scientists and leading hairdressers worldwide. Their findings revealed that excess copper within the hair fibre increases the risk of breakage and leads to unreliable colour results during technical services.

The Serie Expert Metal Detox Anti-Deposit Protector Mask is the essential final step in the Metal Detox professional in-salon protocol. Enriched with patented Glicoamine technology, it helps neutralise excess copper inside the hair fibre to prevent it from interfering with colour application. The result is stronger hair with improved shine and colour longevity.

This award-winning mask – named Best Conditioner for Coloured Hair at the Cosmopolitan Beauty Awards 2021 – deeply nourishes the hair post-colour, leaving it feeling supple and protected. For optimal results, use following the Metal Detox Pre-Treatment Spray and Anti-Metal Cleansing Cream Shampoo as part of the complete Metal Detox service.

How to Use
After shampooing with the Metal Detox Anti-Metal Cleansing Cream Shampoo, apply evenly to towel-dried hair. Leave on for 1 minute, then rinse thoroughly. The lightweight texture spreads easily and rinses cleanly, leaving no residue.

For clients maintaining their hair at home: recommend using once a week, alternating with their usual Serie Expert conditioner to help preserve colour and strength between salon visits.

L'Oreal Professionnel - Serie Expert Metal Detox Anti-Deposit Protector Mask 500ML