L'Oréal Professionnel INOA is the ultimate ammonia-free permanent hair colour, designed exclusively for professional hairdressers. This innovative colour solution delivers rich, vibrant results while preserving the natural integrity of the hair. INOA's oil-based formula ensures optimal colour penetration and leaves hair feeling nourished and soft. With no ammonia and no odour, it offers a more comfortable colouring experience for both stylist and client. Ideal for those looking for full grey coverage or luminous, long-lasting shades, INOA sets the standard for luxury permanent hair colour.

Product Benefits

Ammonia-free formula: L'Oreal INOA provides a gentler colouring experience, reducing scalp irritation and improving client comfort during treatments
100% grey coverage: This professional hair dye delivers full coverage on greys while maintaining a natural, luminous finish
Oil-based delivery system: INOA enhances colour penetration, ensuring vibrant and long-lasting results, even on colour-treated or damaged hair
Conditioning effect: This L'Oreal professional hair dye leaves hair feeling soft, shiny, and healthy, improving overall hair texture post-colour
Versatile shade range: L'Oreal INOA offers a wide array of colours, allowing professionals to create personalised, multi-dimensional looks for their clients

How to Use

Preparation: Mix the INOA hair colour with the INOA oxidant cream in the appropriate ratio (1:1). Adjust the strength of the peroxide depending on the desired result (e.g. 20 vol. for grey coverage, 30 vol. for lifting)
Application: Apply the mixture evenly to dry, unwashed hair, starting at the roots for grey coverage or mid-lengths for a colour refresh. Use sectioning techniques for precise application
Development: Allow the product to develop for 35 minutes. Monitor the hair to ensure even colour processing
Rinse and Aftercare: Once development time is complete, emulsify with water, then rinse thoroughly. Shampoo with a salon-grade product, such as L'Oréal Professionnel Serie Expert Vitamino Color Shampoo, for enhanced colour protection
Frequency: Reapply every 4-6 weeks or as needed, depending on hair growth and colour retention

L'Oreal Colour Range

L'Oréal Professionnel INOA offers a diverse palette of shades, from cool, ashy blondes to warm, chocolatey browns and rich, vibrant reds. Each shade delivers natural-looking, multidimensional results, perfect for creating bespoke looks tailored to every client. Lighter shades offer reflective tones for added shine, ideal for clients seeking a sun-kissed look, while deeper shades enhance the richness and depth of darker hair.

Vegan Formula

INOA's ammonia-free formulation aligns with growing demand for eco-conscious beauty solutions. Though not fully vegan, INOA is ammonia-free, making it a gentler choice for clients looking for less harsh chemical exposure, which may enhance the appeal to a more eco-aware clientele.

Beneficial Ingredients

INOA is enriched with an oil-based delivery system, which not only boosts colour penetration but also leaves hair feeling conditioned and revitalised. This is particularly beneficial for clients with damaged or dry hair, as it provides added nourishment and shine.

Product Specifications

Size: 60ml
Type: Permanent hair colour
Who It’s For: Professional hairdressers
Shades Available: Full range of 100+ shades

Why Choose L'Oreal INOA Permanent Hair Colour?

L'Oréal Professionnel INOA is the top choice for hair professionals seeking a high-performance, ammonia-free colour solution. It’s not only gentler on hair, but it also delivers vibrant, long-lasting results with 100% grey coverage. The oil-based formula ensures a comfortable salon experience with no odour or irritation, while the wide range of shades allows you to customise colour to suit each client’s needs. INOA helps professionals save time with its easy-to-apply formula and provides superior results that keep clients coming back for more. Whether you're looking to achieve stunning grey coverage, or provide vibrant colour that lasts.

L'Oreal Professionnel INOA - Ammonia Free Permanent Hair Colour - 60ml